Check Out These 7 Smart Photography Tips for E-Commerce

Today, you can get almost anything on the internet, making it essential for businesses to establish a strong online presence. One way to achieve that is to invest in captivating, attention-grabbing product photos. Attractive photographs do a lot more for your sales than you think.

Here are quick and easy photography tips that will help your business.

Good Lighting Is Key

Lighting makes all the difference when it comes to taking good-quality photos. You can choose between natural and studio lighting for your products. The best lighting option for your shoot depends on the feel you’re going for and the items themselves.

Seek Inspiration

You can get inspiration for your product photos from brands you love or even Pinterest. Looking at photos from other brands may help you determine which shots, lighting, or even colors would work for your products.

Create a Setup That Will Require Minimal Edit

“What you see is what you get” should be the goal when it comes to product photography. Consumers greatly appreciate items that look like the actual photo. As much as possible, you should create a setup that would not require dramatic editing. Yeah, Photoshop is great, but you should aim for photos that already look appealing and high-quality without touch-ups.

Understand the Rule of Thirds

The rule of thirds involves dividing your frame into nine equal parts. This rule will help you achieve a well-balanced composition in your photos. Your products should be placed where two lines intersect.

Use Props Moderately

Props will enhance your products and give more life to the photos, but use them moderately. Use simple, relevant items that complement the colors of your products. For instance, if you are taking pictures of food, you can use plates or their ingredients.

Take Shots From Different Angles

When it comes to product shoots, the more photos you take, the better. Having shots in multiple angles will allow customers to get a picture of what your products look like. You’ll also have more options during post-production or editing.

Focus on the Details

It's not enough to just write a list of the best features of your product. Buyers would appreciate it if you could show them photos of these things that make your products special. For instance, you are offering pans and pots, take pictures of their essential parts, such as the material of the handle or their non-stick cooking surface.

Let G-List Socials handle your product photography needs. G? G! We specialize in product shoot as well as food styling and photography. Give us a call at (0915) 766-4685 or email us at book@glistsocials.com to learn more about our services. You can also reach us through Facebook and Instagram.